Managed by
Developed by 
A New and Unique Business Resource
RONO™ is a cutting-edge online, interactive business model designed to empower organizations and individuals to achieve the rightful value from their high-value commercialization processes.
Why RONO™ Stands Out
Comprehensive and Unique
- Offers over 180+ strategies within 33 principles, categorized across four sequential phases of the commercial negotiation process: Relationships, Options, Negotiation, and Outcomes.
Time-Efficient and Accessible
- RONO™ avoids the sprawling narrative common in other resources, delivering concise, actionable strategies in an online format, accessible anytime, anywhere.
Cost-Effective Guidance
- Provides insights into costly behavioural and strategic pitfalls, especially for organizations navigating complex, high-value international markets.
Value-Focused and Corporate-Oriented
- Emphasizes value addition and high corporate standards, helping your organization stand out among industry peers.
Organizational Competency and Professional Development
- Ideal for team coaching, continuous improvement, upskilling staff, and retaining strategic insights to combat the “Forgetting Curve.”
Explore the Benefits of RONO™
7-Day Free Trial:
About RONO™
Developed by Ecco Consulting Pty Ltd, the RONO™ Model is the result of over 25 years of commercial and marketing expertise in the global resources sector. Tailored for professionals and organizations engaged in complex negotiations—procurement, marketing, M&A, and strategic partnerships—RONO™ is your pathway to achieving sustainable business success.
Who Is RONO™ For?
Corporations:
- Engaged in high-value and complex transactions, seeking structured coaching and continuous improvement for staff.
SMEs and Entrepreneurs:
- Looking for a proven commercialization pathway, especially when entering international markets.
Business Education Organizations:
- Adding a unique, real-world dimension to commercial negotiation coursework.
Business Leaders:
- Focused on innovation, better negotiation strategies, and sustainable growth.
Key Features of RONO™
Comprehensive Strategies:
- Gain insights into the entire commercialization and negotiation process.
Instant Access:
- Utilize practical tools and strategies for continuous improvement and business success.
Pitfall Avoidance:
- Learn to sidestep costly negotiation mistakes.
Behavioral Insights:
- Address embedded behaviors that hinder success and set a standard of excellence among peers.
Relationship Building:
- Develop partnerships and foster sustainable business relationships.
About the Course Director
MR. MIKE COCHRAN, CEO, ECCO CONSULTING, AUSTRALIA
The RONO™ model was developed by Mike Cochran of Ecco Consulting Pty Ltd (eccoaustralia.com), an Australian-based energy advisory. Mike brings over 25 years commercial and marketing experience with large Australian and multinational based corporations operating in the global resources sector.
During that time Mike was responsible for the successful negotiation of numerous high value marketing, trading and project development transactions in the international and local minerals, oil, gas and petroleum markets.
As Ecco Consulting, with a strong interest in the commercialisation process, the challenge was to document this negotiation experience in a way which could be meaningfully shared with industry. Mike ultimately came up with the RONO™ concept and model. This, in turn, led to the development of RONOSTRATEGIES.COM as an online coaching resource for businesses and individuals seeking guidance and adding value in their commercial negotiation process.
The RONO™ trademark is registered in the UK, EU, Singapore, Australia, China, and the USA.